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Voice of the Customer
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ONLINE VOC01LF
Revision: 1 - 4/16/2009 01:57 PM Eastern
Description: In any product or service development endeavor, listening to the Voice of the Customer is critical to how well market needs are met.

This course consists of exercises, quizzes, a final exam, and a certificate of completion. A downloadable workbook includes numerous forms to make the initial contact with customers more effective. It includes a customer selection matrix, demographic surveys, phone scripts, contact letters, 95 customer focus group questions, sample interview guides, competitor analysis forms, environmental mapping sheets, data validation forms, and a bibliography. You will have 90 days to access this course.

List Price: $89.00
Member Price: $80.00
 
 
Length: 2.00 Source: LearnFirm.com Contact: ASQ Customer Service
CPEs: 0.00 RU Hours: 0.20 CEU Hours: 0.20
Goals: Participants will gain an appreciation of the importance of understanding the customer needs, in the customer's own words. Delivery Method: Web-based/Self-paced
Audience: Anyone in a product or service development endeavor.
 
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